If you have questions or concerns regarding this statement, you should first contact our Customer Service department at services@bestphotoonline.com.

By using our Service, you consent to the collection and use of information in the manner described below. If we decide to change our privacy practice, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it. Changes to our policy will be prospective only. Please check this page from time to time for changes to make sure you are aware of our latest privacy practices.

In this Privacy Policy, you will find the answers to the following questions:

• What Customer Information does BestPhotoOnline collect?
• How does BestPhotoOnline use Customer Information?
• With whom does BestPhotoOnline share Customer Information?
• Who sees your photos?
• Does BestPhotoOnline use "IP Addresses" and cookies?
• What are the safeguards and security procedures in place to protect your information from loss, misuse, or alteration?
• How can you update or correct Customer Information?
• Other information about privacy

What Customer Information does BestPhotoOnline collect?
Customer Information is requested whenever you choose to use BestPhotoOnline services. The type of Customer Information we request has to do specifically with the type of service you are using. For example:

• When you want to upload digital pictures, we will ask you to provide your first and last name, an email address and a password.
• When you want BestPhotoOnline to develop your film, we will also ask for a billing address, a shipping address, and a credit card number for the payment of developing, shipping and handling costs.
• When you complete a purchase from BestPhotoOnline, we will ask you to provide shipping and billing information so that we can fulfill your request.

How does BestPhotoOnline use Customer Information?
Our primary goal in collecting your Customer Information is to provide you with a personalized, relevant, user-friendly experience on the BestPhotoOnline site. Here are the ways we use Customer Information to enhance this experience:

Customer Communication: We use Customer Information to communicate with you and we consider this communication to be an integral part of the BestPhotoOnline service. We use your email and mailing address to inform you of site improvements, feature announcements, newsletters, BestPhotoOnline promotional offers, and occasional third-party promotional offers that may be of interest to you. Only BestPhotoOnline (or agents working on behalf of BestPhotoOnline under confidentiality agreements) will send you these direct mailings. This is a key component of "active participation" in the Service (see our Terms and Conditions). If you do not wish to be an active participant, you may always cancel your BestPhotoOnline membership, by writing cancel@bestphotoonline.com.

Customer Satisfaction: We use Customer Information to make your BestPhotoOnline experience enjoyable. For example, because we know who you are after you log in, we can present you with the right set of features in your password-protected account. We also know where to email you to let you know your photos are ready. Furthermore, we may be able to send you a promotional offer via email for discounted photo equipment.

Customer Convenience: We use Customer Information to provide you with the convenience of easy access to the services you request. When you choose to use the BestPhotoOnline Service for film developing and digitization, or for purchasing photo merchandise, we will ask for credit card information and for your mailing address. We may also collect information during the shopping experience to make purchasing an easier and better experience for you. For example, if you give us permission to keep your billing information, you won't have to fill out the shipping and billing address each and every time you purchase.

Note that one reason we are able to offer you relevant promotions is that we reserve the right to use aggregated, anonymous data about our users as a group. For example, we might tell a prospective advertiser that 500,000 of our members are digital camera users, and then distribute an attractive offer exclusively to those users. Your Customer Information, however, will never be personally identifiable when aggregated for these purposes.

With whom does BestPhotoOnline share Customer Information?
BestPhotoOnline shares Customer Information with third party intermediaries (for example, credit card authorization companies, photo processing labs, merchandise distributors, vendors processing our outbound email communication, etc.) who help us run the BestPhotoOnline Service and Site. Your Customer Information is provided to these third parties solely for the purpose of providing you the services you request at the time that you request them. Third party intermediaries do not store, retain, access or otherwise use your Customer Information other than as necessary to provide you with the BestPhotoOnline service.

Other than as described in the previous paragraph, BestPhotoOnline will not sell, rent or otherwise share Customer Information with a third party without your knowledge and consent prior to any data collection or transfer. If you do not want your Customer Information shared at that time you will always have the option of telling us not to share it. For those purposes, "BestPhotoOnline" means BEST PHOTO INC. and any successors to the assets or business of BEST PHOTO INC.

Advertisers on BestPhotoOnline do not have access to your individual account information. Advertisers simply give us an ad and tell us the type of audience they want to reach (for example, digital camera users). BestPhotoOnline then displays the ad only to users who meet those criteria.

The one exception to the rule described in this section is the following: if BestPhotoOnline is required by law (or to protect its rights or property), we will disclose Customer Information to the extent so required.

Who sees your photos?
BestPhotoOnline employees or employees of partner companies that provide services to BestPhotoOnline may see your photos while they are developed, scanned or printed. In addition, your photos or personal account information may be seen by BestPhotoOnline employees in order to evaluate, validate, or correct problems with your account.

Does BestPhotoOnline use "IP Addresses" and cookies?
BestPhotoOnline uses IP Addresses and Cookies in limited ways, as follows:

IP Addresses: An IP address is literally your computer's address and is a unique identifier, allowing online information to be sent to the right place. We use IP addresses to better understand the customer database. We use your IP address to help diagnose problems with our server and to administer our Web site. Your IP address is also used to gather broad demographic information such as geographic distribution of our members. We do not intentionally link your IP address to your personally identifiable information.

BestPhotoOnline Cookies: Contrary to popular belief, cookies do not extract private or personal information from your computer's memory. The job of a cookie is to record only information you volunteer to us upon registering or visiting the site. Cookies are tiny files placed onto the hard drive of your computer the first time you visit our Web site that enable our server to recognize or "remember" who you are next time you come back. BestPhotoOnline cookies are not tied to personally identifiable information. Currently, BestPhotoOnline intends to make only limited use of cookies for the purpose of delivering content and ads specific to your interests. For instance cookies may be used to retain your personal preferences, hold session information for a "shopping cart" or save your password so it doesn't have to be re-entered each time you log in.

Advertiser Cookies: BestPhotoOnline does post third party advertising banners. These ads may contain cookies used primarily to provide data to the advertiser about where visitors are coming from. While we do use cookies in other parts of our Web site as explained above, cookies received with banner ads may or may not be collected or controlled by our company. When you click on a banner ad, you should be aware that the advertiser might be collecting information without the permission of BestPhotoOnline.

Advice on Limiting Cookies: You always have a choice with respect to cookies. By modifying your browser preferences, you can accept all cookies, be notified when a cookie is set or reject all cookies. If you choose to reject all cookies, you may be unable to use certain BestPhotoOnline services. Please consult your browser instructions for information on how to modify your choices about cookies.

Does BestPhotoOnline use Clear Gifs (Web Beacons/Web Bugs)? We use a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs) to help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier that are used to track the online movements of Web users. Clear gifs are not tied to users' personally identifiable information.

Affiliate Programs
BestPhotoOnline uses clear gifs in combination with cookies to support affiliate programs administered by 3rd party companies. These programs allow other web services to offer special BestPhotoOnline deals to their customers. When a customer signs-up for the BestPhotoOnline service via an affiliate link on a non-BestPhotoOnline web site, we display a clear gif which causes a cookie to be passed to the 3rd party administrator for accounting purposes.

That means, for example, that if a person visited "www.companyX.com" and from "www.companyX.com" clicked on a "Sign-up for BestPhotoOnline" link and completed the BestPhotoOnline sign-up process, we would display a clear gif causing a cookie to be transferred to the affiliate program administrator. This cookie contains an ID number that tells the 3rd party administrator that a new user was sent to BestPhotoOnline from "www.companyX.com"

The clear gif and the cookie are not tied to users' personally identifiable information.

HTML Newsletters
We use clear gifs in our HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt-out of these emails, please see the Opt-out section.

What are the safeguards and security procedures in place to protect your information from loss, misuse, or alteration?
Your Customer Information on our Service is password-protected. We strongly recommend that you do not give your password to anyone and that you change it every 3 months. You may edit your BestPhotoOnline account information by using your BestPhotoOnline member name and password.

If you are using a public computer (public library, school computer, etc.) or a shared computer (family computer, roommate's computer, etc.), we strongly recommend that you sign out of your BestPhotoOnline account and close your browser before getting up and moving away from the computer. This will prevent others from accessing your account and personal information. Please note that because our company is particularly sensitive to protecting information about children on the Internet, kids under 13 are not eligible to be members of BestPhotoOnline. However, we encourage parents to use our service as a family activity with their children and to carefully monitor any Internet activities (including use of the BestPhotoOnline services) engaged in by their kids.

In addition, we limit access of Customer Information to only those employees who need it to carry out their jobs.

BestPhotoOnline will never ask you for your password in an unsolicited phone call or in an unsolicited email.
You will only be asked for your member name and password when you initiate the contact and only if the member name and password are necessary to correct a service problem.

How can you update or correct Customer Information?
Customer Information that you provide during registration is available in your BestPhotoOnline online account. To edit your Customer Information, you must enter your email address and password to access your account. You may edit your account information at any time.

You can also cancel your BestPhotoOnline membership by writing cancel@bestphotoonline.com. If you request cancellation of your account, BestPhotoOnline may (but is not required to) remove any and all content (photos) or other personal information from the BestPhotoOnline site, and your photos may not be accessible to you even if you choose to rejoin or reactivate your account at a later date. Information necessary for the purposes of maintaining business records regarding a cancelled account, including records of credit transactions and account ownership, will be retained in accordance with applicable law.

Links from the BestPhotoOnline Site: If you click away from BestPhotoOnline to visit the site of any third party advertiser or sponsor, you may be asked for your credit card or other personal information in order to purchase or use products and services offered. These companies have their own privacy and data collection practices. As described above, BestPhotoOnline has no responsibility or liability for these independent policies. You should therefore review their privacy policies carefully if you have concerns about how your information may be used.

Notification of Change: If we are going to use your personally identifiable information in a manner that is materially different from that stated at the time of collection, we will notify you via email. You will have a choice as to whether or not we use your information in this different manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our web site notifying users of the change. In some cases where we post the notice, we will also email users who have opted to receive communications from us, notifying them of the changes in our privacy practices.